Second annual summit of the cultural and creative industry - what are the future perspectives of the brand "Ruhr"?
- Series: Kreative Klasse Ruhr
The old stock market adage „all that back and fro leaves you very broke“ is maybe the best summary for the development of the brand which the Ruhr Area is supposed to become. The current brand name "RUHR.2010" has devoured a budget of millions of Euros and is actually indeed used by everyone this year. But what about it in 2011? Will it, as its predecessors „Ruhr2000“, „Der Pott kocht“ and „Ruhr hoch N“ be buried in the boneyard of burnt brands?
The future of "RUHR.2010"
On September 3, the second annual summit of the cultural and creative industry of the Ruhr metropolis was held on the premises of the tent festival Ruhr between Bochum and Witten. It was supposed to be an incentive for the development of the Ruhr in 2011 - the topic RUHR.2010 was addressed with a special forum: „Kommunikation und Marke ‚Ruhr’” (communication and brand “Ruhr”). 2010LAB.tv was on the premises and has questioned the experts Christian Boros and Thorsten Görke about the future of "RUHR.2010".
interviews/editor: Mira Prgomet