Reza Abedini

For Tehran-born and Amsterdam-based designer, Reza Abedini, graphic design is not merely a visual art form but "a value".

Combining traditional and contemporary types in his own body of work - logos, posters, corporate identities and three-dimensional designs - for more than 20 years, Abdedini is also teaching as professor of graphic design. He fused the former isolated graphic design of Iran with western ideas and styles.

In our Gestalten.tv feature, he gives insight into the merits of Arabesque 2: Graphic Design from the Arab and Persian World, why there is a "useless distance between the letters" in western printing and how to find one's own visual identity these days.