Mister Gabe Zichermann, what is gamification?

Gamification is the perfect example of digital innovation and social design: as soon as you have recognised the best ideas, concepts, and mechanisms of games, you can use them outside the games universe in order to achieve the best possible bonding between your products and services and your client.

Considering that, gamification goes perfectly with the currently totally hip flow of the „experience economy“. But Gabe Zichermann also wants to revolutionise the average working world and our social behaviour.

Today, it‘s not about buying something that works and is technically perfect and flawless - the know-how behind the products and services has been considered a prerequisite for a long time anyway. Usefulness and functionality, both once strong selling points, are just not enough to pull it off anymore. These days, successful products and services do also provide the added value of experience and emotion. One way to equip your product with that kind of spirit is to transfer the methods of social gaming to marketing.

From game to reliable customer loyalty

Zichermann‘s book Gamification by Design explains, exemplifies, and offers practical instructions to this kind of augmented reality. But applied gamification will also fortify your own corporate culture, and will build new and flat communication structures. The instant feedback tool can generate a completely new work motivation.

You can watch a review on the Gamification Summit 2012 here.

You can read Zichermann's Gamification Blog here.

Text: Boris Alexander Knop