Dear cultural institutions: pimp your tweets!

The StART 11 conference in Duisburg provided an expert discussion on the relevant use of digital media in the everyday-life established cultural and educational institutions. The playful approaches from media art and social web turn into a convincing model of identification with high arts and sustainable education.

 

The new techniques of augmented reality and trans-media storytelling have the capability to take people closer to the desired cutural education mandate and involve it deeply.

 

More knowledge

Sebastian Hartmann,  project manager social web explains how a fictional art figure on Twitter takes museum visitors by the hand. Martin Adam, managing director of mCRUMBS relies on augmented reality with regards to museum visits. Online and offline, art exhibits are given extra information by linking the exhibits to relevant information, images, videos, texts and audio contributions.

 

More identification

The storytelling technique derived from roleplay and social gaming expands every theatre, opera or museum visit. It makes it an individualised experience that could be filled with pleasant anticipation and after-effect. Christoph Deeg, trainer social media management and game studies: "I would like to achieve that an opera spectacle lasts 14 days even if I'm only there for 3 hours."

 

 

 

Text: Boris Alexander Knop