The Culture of Creativity – fresh thoughts for places of creativity

What has to be done for creativity to flourish? Taking a shower might be a good start. You are at one with yourself and outside of day-to-day business. During this relaxing and free time, you experience out-of-the-box thinking which often leads to vital approaches to problems.

The Culture of Creativity is a summary of interviews that were held with players and decision-makers from the creative industry such as Richard Florida, Charles Landry and Edward de Bono.

Business models for the creative

What can the business models look like and what rooms do the creative make for themselves? Holm Friebe and Guido Heffels focus on their own strategies and individual solutions rather than subsidies. The artists Bobby McFerrin, Danny Boyle and Jonathan Meese draw their creativity from themselves trusting their roots and thus creating something unique. For politicians such as José Manuel Barroso and Jürgen Rüttgers, the value of creativity is a fundamental piece within our knowledge society driving innovation.

There is no all-embracing model for a culture of creativity. It draws its value from its heterogeneity and its constant renewal. What all protagonists from the creative industry may have in common is the fact that they are brave, open and funny enough to be surprised - by themselves and by the world.

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Wed, 07.07.2010 0

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29.11.2009

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Metropole Ruhr
These days, more than 5 million inhabitants do experience the transformation of their post- industrial Ruhr area in the western part of Germany to an exciting European „place to be“, a budding metropolis in a post-Capital of Culture 2010 identification process with its industrial culture as part of a collective memory being a characteristic feature – and an orchestrated mass event.

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