C’n’B 2010 – the future belongs to the brave
- Series: C'n'B Convention
Which strategies within the creative industry are considered to be most promising for and in future was a topic discussed in Cologne on the third day of the Creative Business Convention (C’n’B).
Ideas and models that cause raised eyebrows on the faces of others because people move away from proven methods are usually a good indicator for this. It is then effective to press ahead with them and to optimize them to become ready for daily use. For strategist Robert Tercek it is essential not to become demoralized.
I hear when I see
To assert oneself within the spinney of global market diversity remains to be an important aspekt for the service providers of the creative industry. In doing so, they continue to contrive new strategies for their customers with the goal to sharpen the company's identity and to give them profile. It is not enough to count on the power of visuals. Conrad Fritzsch, CEP of tape.tv considers the musical fingerprint to be an elementary piece of the corporate identity. Some people already hear 5 notes as soon as they see the color magenta.
A central topic at C’n’B was the value-added chain within the mobile Internet sector. Simple tools that simply life remain guarantors of success - such as the route planner for mobile phones. The industry has to remain at the cutting edge and cannot leave consumers' needs unconsidered.
One thing remains certain within the interdisciplinary field of the creative industry: everything is possible.
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- The place in my head – CREATIVE.HEIMAT
- Jean Blaise – The french artist who never sleeps
- CREO 2009 – Award for Edward de Bono
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