
A small business calculation beneath the Expo
- Series: Expo 2010 - Shanghai

One week later, the 2010 Shanghai EXPO will be officially opened to the public. During the trial opening days last week, the organizer figured out some errors and problems, therefore they decided to implement some emergency policies to control the visitors’ volume. The mess would be going on for a few days due to the population and the legal holiday from 1st to 5th of May of China, but some citizens living in Shanghai have already made their self-calculation, where are the benefits for normal citizens?
It was not a famous street near by Expo Garden Pudong Part, Yaohua Rd, which now is getting well-known and overloading ten times more visitors everyday than before, being busy until midnight when the Expo garden is closed at 24:00. Every shop is trying to open as long as the business going, higher price strategy is also tried everywhere.

There is a Hunan cuisine restaurant run by twin brothers on this road, small but good taste, have been popular among neighbors, however, things are subtly changing. These days they’re doing some interior decoration for welcoming Expo visitors after keeping the old style for 2 years. The 50% growth of daily customers makes them tough but happy. They imagined there would be even more customers when Expo officially opens. He can’t wait to change something for grabbing this fortune chance.

Firstly, to extend business hours until 2a.m. at night according to the regulations, so they need to recruit more cooks and waiters, while every competitors are doing the same, it’s hard to get enough candidates, they have to ask friends from other areas for helping temporary.
Secondly, to make a new menu and membership regulations, they want to offer the old price to their loyal customers with member cards, and offer a much higher price to the visitors. Which is already on going, they knew it’s just following the trend, customers would not mind too much.
Expo garden to all Chinese people is a huge theme park, now under the nationwide media spreading, people are interested in Expo trips in labors’ May holiday and students’ summer vacation. The organizer advised people to join travelling groups in June or September, which supposed to be the best two visiting months for less congestion and better weather.
Every big event can bring people a lot of business opportunities, not only the big multi-national cooperation, but also some tiny business surrounding the Expo Garden, restaurants, retail shop etc., everyone can get their deserved compensation after the whole year’s constructive noises.
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