Concert Market Revival

 It has been long time no comments on performance market of Shanghai, concerts, operas, theaters stopped their regular business. The incomplete competition market economy in China got a big stage from the local government during the EXPO, which is taken as a sacrifice to EXPO. Related to Beijing Olympics, and the ongoing Asian Games in Guangzhou, these sacrifices always make harm to the other business, which could be suddenly drowsy without struggling.

 

The highlighted culture event in Shanghai recently is the tour concert of Chinese super singer Faye WANG. She has quit the stage for 6 years since she had her new marriage, but today she is the person who brought the concert market a mighty revival.

 

The concert is hold in Mercedes-Benz Cultural Center in EXPO garden which was designed for the future concerts. Faye’s show is also the first commercial one after the EXPO. Because of the high investment of the stage, this concert has been called the new landmark of China’s high-end performance. The highest price also has hiked to a prohibitive 2500RMB, but was incredibly quickly sold out when the tickets were just rolled out.

 

Take an overview of China’s 2010 music business, it didn’t achieve a good mark, the 70s generation signers are still the backbone of the market, less and less impressive innovated music productions, decreasing EP/CD sales volume etc. All of these depressions made the whole market turn to winter. It has become hard to train a musician superstar.

 

Now the revival mission meets the best time on Faye WANG, after one month of the EXPO, the drought market demand of shows and Faye’s classical songs just fulfill the fresh air shortage. After the six years waiting, her fans have accumulated an intensive consuming power; a lot of people came from other cities for the concert, some of them came because of the exciting, but also some because of worrying about whether it’s the start or the only.

 

But at least this concert has brought some confidence back to the producers and investors. After Faye’s, there will be every week a superstar follow up until the New Year singing in the Mercedes-Benz Cultural Center. The worse case is the price policy which is not transparent and ruining the market’s health indeed. Normally the cheapest and highest tickets are the bestseller, but now the producer and ticket agent just put these tickets into black market to make more profit, but when this chaotic situation becomes a common phenomenon, the market will be destroyed drastically.

 

However, we’re happy to find that Shanghai’s performance market gradually revives and gets prosperous again after the EXPO.

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• Expo 2010 - Shanghai
• Creative.Quarters