The Art of Accomodation: Le Méridien Istanbul Etiler
Bringing a new perspective to accomodation through contemporary arts
As the culture and arts started to reshape people's lifestyle and choices, the demand brought about the idea of a creative accomodation. Starwood's lifestyle brand, Le Méridien wanted to be a part of these worldwide change by hiring a full-time curator and redesigning the hotel accomodation. The youngest member of the chain, Le Méridien Istanbul Etiler, suited perfectly the sophisticated and vibrant European capital of culture. The hotel remarks the company’s passion for contemporary arts and inspring guest experience.
Originally founded by Air France in Paris in 1972, Le Meridien was first thought "to provide a home away from home for its customers." The brand was acquired in November 2005 by Starwood Hotels & Resorts Worldwide, and the brand vision is redesigned by mixing contemporary culture with its European heritage, Le Méridien creates a culturally refined, meaningful and stimulating atmosphere.
Mixing contemporary culture with European heritage, Le Méridien is committed to providing an interactive and culturally enriching experience to its guests.Through an array of partnerships with leading-edge artists and cultural institutions, Le Méridien provides a platform for discovery for guests interested in exploring the modern culture of each destination.
At check-in, guests receive a room key that unlocks more than just a room – it is supposed to "open the guest’s mind". The key is a work of art itself, which is launched in several limited editions within a year and is intended to be become a collector’s item over the years.
The artist-designed keycard unlocks a local contemporary cultural experience and becomes part of the curated collection of works that Le Méridien features throughout the guest experience. This innovative program provides guests with direct access to a variety of progressive, modern and independent cultural centers including Tate Modern in London and İstanbul Modern in İstanbul.
Le Méridien İstanbul Etiler is the brand’s first hotel to be built from the scratch in Europe. What makes this flagship hotel different is that it adopts the creativity and arts to its signature experiences.
Teaser Bild, Le Méridien Istanbul Etiler, photo by Emre Basak
LM 01 Scented Candles, photo by Ryan Rothman
The Arrival art work by :mentalKLINIK, photo by Emre Basak