The PICNIC Innovation Mash Up was a PICNIC in a day. It gathered several influential and successful visionaries, creative thinkers, managers and designers at one place. One of this year´s fantastic speakers is Ronald van den Hoff whom I am very glad to have had in interview after his official session. He took the time to reflect thoroughly upon the problems markets and society will face tomorrow and how the digital revolution and its tactics like the open movement and sharism can lead companies to success. The outcome is the audiopodcast you can listen to in the player above.
Pakhuis de Zwijger | venue of PICNIC Innovation Mash Up
Ronald van den Hoff is a true digital entrepreneur. He does not only gives out a credo. He already lives after that credo: "Data is the new oil.” He successfully set up a meeting space for creatives and the established industry. His project Seats2Meet is a hub that functions in a way a lot of people to not dare to think because they are limited to the fashion of old corporate behaviour. Van den Hoff calls this a zombie economy.
At first sight the idea of Seats To Meet really sounds amazing or rather unbelievable. Seats2Meet offers free working space, internet access and even free food to the creatives having their coworking table in his house. Then he invites firms over for having a lounge where they can meet the new idea givers and creative thinkers working there.It is the company that pays for visiting the lounge. And they do it happily. For they profit from an easy, uncomplicated and relatively cheap way of having direct access to the exact mixture of expertise they needed on that day.
Ronald van den Hoff at PICNIC Innovation Mash Up
A sharing society
Moreover Van den Hoff is the author of the renowned book Society 3.0. Going hand in hand with the web portal, his Society 3.0 envisions the future of digital life and how this will revolutionize not only our working environment but also do fundamental change to our society. What´s good about it, is that it will be a true change towards the better. In the interview Ronald van den Hoff talks about a society that can be governed on its own and an economy that can be steered by the citizens themselves because everyone easily can become an entrepreneur: “Acces to is more important than ownership.”
screenshot from presentation of Society 3.0
Ronald van den Hoff will take part in the Creative Innovation Summit Weimar at THAK in the beginning of next week
all photos: Boris Alexander Knop